大赛介绍
　　2026国际新统设计师造星计划是一项立足于中国、面向全球35岁以下新锐设计师的国际专业赛事。本届赛事以“东方非遗,世界表达”为核心命题，致力于推动中国非物质文化遗产与当代设计语言的创新融合，促进东西方美学的深度对话。
　　本届赛事将呈现高规格行业盛典，包括来自世界各地评审、国际发布、全媒体传播等环节，并特国际时尚权威人士、行业领袖、非遗传承人与品牌决策者参与。特别荣幸邀请拿督周仰杰博士（Prof.Datuk Dr.Jimmy Choo,OBE）与Yew Loh先生作为赛事联合评审与指导大师全程支持。
　　赛事分为两部分：首站：上海-中国，终站：伦敦-英国。在中国站优胜设计师们将直通英国伦敦发布，获得全球媒体曝光、直通国际零售渠道，非造工坊合作及头部机构就业推荐，实现创意与商业价值的全面衔接。
　　我们期待每一位勇于创新、贯通东西的设计师参与，以自信的创新，让非遗被世界看见，让东方美学影响未来。
　　“2026 International New Tradition Designer Star-Making Plan”is an international professional competition based in China and open to emerging designers under 35 from around the world.With the core theme“Eastern Intangible Cultural Heritage,Global Expression,”the event aims to promote the innovative integration of China’s intangible cultural heritage(ICH)with contemporary design language,fostering a deep dialogue between Eastern and Western aesthetics.
　　This competition will feature a high-profile industry,including judging sessions by an international panel,a global launch,and comprehensive media coverage.It will also welcome international fashion authorities,industry leaders,ICH inheritors,and brand decision-makers.We are particularly honored to have Prof.Datuk Dr.Jimmy Choo,OBE and Mr.Yew Loh serve as co-chairs and mentoring masters,providing full support throughout the event.
　　The competition consists of two parts:the first leg in”Shanghai,China“and the final leg in”London,UK“，Winning designers from the China leg will advance directly to the London showcase,gaining global media exposure,access to international retail channels,collaboration opportunities with ICH workshops,and job referrals from top design institutions–enabling a seamless connection between creative vision and commercial value.
　　We look forward to the participation of every designer who is bold in innovation and adept at bridging Eastern and Western cultures.Through confident creativity,let intangible cultural heritage be seen by the world,and let Eastern aesthetics shape the future.
　　Prof.Datuk
　　JimmyChoo,OBE
　　大师介绍
　　Prof.Datuk JimmyChoo,OBE，周仰杰博士的名字，是优雅与精湛手工的代名词。早年于家乡槟坡随父习艺，奠定深厚根基，后远赴伦敦，于久负盛名的康德威那斯学院精研制鞋技艺。
　　The name Prof.Datuk Dr.Jimmy Choo,OBE,is synonymous with elegance and exquisite craftsmanship.In his early years,he learned his craft from his father in his hometown of Penang,laying a solid foundation.He then traveled to London to further hone his shoemaking skills at the renowned Cordwainers College.
　　因为已故戴安娜王妃定制鞋履而享誉国际，其作品备受皇室名流青睐。自1986年创立“Jimmy Choo”品牌以来，其高级定制系列从凉鞋至靴履，皆融入手工刺绣、定珠等精湛工艺，彰显独特艺术个性。2016年，他于上海揭幕The Atelier高级定制时装，并担任创意总监，携手全球团队，以非凡视野续写高定传奇。
　　2021年，他创立了JCA|伦敦时裝学院，于伦敦梅菲尔与波士顿庄园两大校区盛大启航。学院独树一帜，以“创意+创业”为核心理念，将奢华时尚氛围、历史工艺底蕴与精湛工艺传承完美融合，重塑全球时尚首新格局。
　　He gained international acclaim for crafting custom-made shoes for the late Princess Diana,and his works have since been favoured by royalty and celebrities alike.Since founding the"Jimmy Choo"brand in 1986,his haute couture collections—from sandals to boots—have incorporated exquisite craftsmanship such as hand embroidery and beading,showcasing a distinctive artistic spirit.In 2016,he launched The Atelier haute couture label in Shanghai,serving as its Creative Director,and together with a global team,continues to write the legend of couture with an extraordinary vision.
　　In 2021,he founded JCA|London Fashion Academy,with two grand campuses opening in London's Mayfair and Boston Manor.The academy is unique in its core philosophy of"Creativity+Entrepreneurship,"seamlessly blending a luxurious fashion atmosphere,deep historical craftsmanship,and the heritage of fine skills to reshape the global landscape of fashion innovation.
　　The Bridal By The Atelier
　　THE ATELIER是来自马来西亚吉隆坡的高端礼服婚纱和奢华的时尚消费品牌，成立于1986年。主张多元化的思想、文化、审美碰撞交融而成的设计理念。
　　THE ATELIER is an international renowned high-end luxury Couture brand from Malaysia.Our company was established as a small bridal boutique in 1986 which based in Kuala Lumpur,Malaysia.
　　目前品牌有The Atelier Couture高定系列、The Bridal By The Atelier新娘系列、The Rêve By The Atelier轻奢系列以及Ready–To–Wear成衣系列四条产品线。
　　Our design concepts are with various culture diversities and aesthetics which created 4 main fashion lines under the brand which includes The Bridal by The Atelier,The Atelier Couture，The Rêve By The Atelier and The Atelier Ready-to-Wear with products such as High fashion Street Wear,handbags,footwear,fashion accessories,perfume and aromatherapy products.
　　The Bridal By The Atelier，作为THE ATELIER品牌下的新娘系列，面向全球新娘。多为隆重奢华风格，其经典的束腰结合宫廷式长拖尾设计盛大而庄重，以奢仙风格和细腻的马来西亚手推刺绣工艺融合结构美学，让其设计独具文学浪漫特色而深受大众喜爱。
　　The Bridal by The Atelier is the bridal line under the brand of The Atelier,the bridal gowns are specially made for the brides across the world.Most of the gowns under The Bridal by The Atelier are astonishing and luxurious in style.We used mostly the classic corset bodice,mermaid,A-Line with royal train style that are majestic.Along with its luxurious style and delicate stitching embroidery technology,we also integrated structural aesthetics by making its design unique with various inspiration from various artistic figures,literature and romanticism to our designs.
　　Competition
　　Guidelines
　　参赛须知
　　参赛对象：
　　8-35岁
　　Eligibility:
　　Ages 8–35
　　设计作品：
　　婚纱、礼服、童装
　　Design Categories:
　　Wedding Dresses,Evening Gowns，Children’s Wear
　　赛事流程：
　　赛事分为三个阶段，线上报名、初赛和复赛
　　Competition Process:
　　The competition consists of three stages:Online Registration,Preliminary Round,and Semi-finals
　　报名通道：
　　线上及小程序
　　Registration Channels:
　　Online and Mini Program
　　参赛流程
　　报名费缴纳与稿件投递需要同时进行
　　Entry process:
　　The registration fee payment and entry submission need to be completed at the same time
　　Competition
　　Selection
　　赛事选拔
　　A.线上报名：
　　2026年3月30日-2026年５月30日
　　A.Online Registration:
　　March 30,2026–May 30,2026
　　1.线上报名参赛必交材料清单：
　　设计作品文件：包含2套完整系列设计效果图（正面/背面）
　　设计说明文档：主题理念、灵感来源、材质说明图及市场定位简述
　　身份证明文件：设计师本人有效身份证件扫描件（须符合8-35岁年龄要求）
　　参赛声明文件：亲笔签名的原创声明与授权同意书扫描件
　　1.Mandatory materials for online registration:
　　Design work files:Two complete series of design sketches(front/back views)
　　Design explanation document:Theme concept,inspiration sources,material specification charts,and a brief market positioning statement
　　Proof of identity:Scanned copy of the designer's valid ID(must meet the age requirement of 8–35 years)
　　Declaration documents:Scanned copies of the signed originality statement and authorization agreement
　　2.提交格式：文件格式与命名规范：
　　所有图片：JPG/PNG，分辨率不低于300dpi
　　所有文档：PDF格式
　　压缩文件统一命名为：设计师本人全名+电话最后四位数+赛组（例：玲玲4963-青年组作品）
　　所有报名材料必须统一整理为单个压缩文件（格式：ZIP或RAR），通过官方指定渠道上传。未按此要求提交者将视为无效报名。
　　2.Submission format:File format and naming specifications：
　　All images:JPG/PNG,resolution no less than 300 dpi
　　All documents:PDF format
　　Compressed file naming convention:Designer's full name+last four digits of phone number+entry category(Example:Lingling4963-Senior Group Work)
　　All application materials must be consolidated into a single compressed file(ZIP or RAR format)and uploaded via the official designated channel.Submissions that do not follow these requirements will be considered invalid.
　　【2026年6月7日公布入围初赛设计师名单】
　　【Announcement of preliminary shortlisted designers on 7th June】
　　B.初赛：作品提交截至时间：
　　2026年6月7日－2026年７月７日
　　B.Preliminary Round:Submission Deadline for Works
　　June 7,2026–July 7,2026
　　1.参赛者须提交1个完整的迷你成衣人台作品，并附上对应的设计作品集。提交要求包括：
　　65CM迷你成衣人台
　　设计草图
　　灵感板
　　工艺说明
　　1.Each contestant must submit one complete 65cm mini ready-to-wear dress form(mannequin)along with a corresponding design portfolio.Submission requirements include:
　　65cm mini ready-to-wear dress form
　　Design sketches
　　Inspiration board
　　Technical/process descriptions
　　2.提交格式：
　　设计草图、灵感板、工艺说明等作品集内容建议以PDF文件（A4尺寸，不超过10页）形式提交。
　　作品集文件命名格式建议为：选手姓名_初赛作品集.pdf。
　　实物人台作品需在指定时间寄送至大赛指定地点，外包装必须清楚标明：选手姓名＋作品名称。
　　2.Submission format:
　　Design sketches,inspiration board,process descriptions and other portfolio contents should be submitted as a PDF file(A4 size,maximum 10 pages).
　　Portfolio file naming convention:Contestant Name_Preliminary Round Portfolio.pdf
　　The physical dress form must be shipped to the designated competition address by the specified deadline.The outer packaging must be clearly marked with:Contestant Name+Work Title
　　3.2026年７月11日，线上公布入围复赛设计师。
　　3.The list of designers advancing to the semi-finals will be announced online on July 11,2026.
　　C.复赛：作品提交截至时间
　　2026年7月1１日－2026年８月1３日
　　C.Semi-finals:Submission Deadline for Works
　　July 11,2026–August 13,2026
　　1.参赛者须提交一个完整的1套成衣，并附上对应的设计作品集。作品集内容应包括：
　　1套成衣作品
　　设计草图
　　灵感板
　　工艺说明
　　复赛入围作品将在复赛环节以专业走秀形式进行展示。
　　1.Each contestant must submit one complete set of ready-to-wear garment(1 piece)along with a corresponding design portfolio.The portfolio must include:
　　1 set of ready-to-wear garment
　　Design sketches
　　Inspiration board
　　Technical/process descriptions
　　The shortlisted works for the semi-finals will be presented in a professional runway show during the semi-final round.
　　2.流程及提交形式：
　　2026年８月13日，所有参赛作品须在8月1３日前寄达指定地址。
　　2026年８月16日，设计师需亲临现场参加答辩，完成线下大赛的首轮评审。若无法到场，将安排线上答辩。
　　2026年8月23日，现场活动大赛发布。
　　2.Procedure and submission format:
　　August 13,2026–All entries must be delivered to the designated address by August 13,2026.
　　August 16,2026–Designers must be present in person for the defense as part of the first-round evaluation of the offline competition.If unable to attend in person,an online defense will be arranged.
　　August 23,2026–On-site event and competition announcement.
　　Shanghai
　　Award Settings
　　上海站奖项设置
　　01.综合大奖
　　Overall Grand Prize
　　冠军：扶持资金人民币50,000元+荣誉证书+奖杯
　　亚军：扶持资金人民币30,000元+荣誉证书+奖杯
　　季军：扶持资金人民币20,000元+荣誉证书+奖杯
　　Champion:Grant of RMB 50,000+Honorary Certificate+Trophy
　　1st Runner-up:Grant of RMB 30,000+Honorary Certificate+Trophy
　　2nd Runner-up:Grant of RMB 20,000+Honorary Certificate+Trophy
　　02.专项设计奖
　　Special Design Award
　　以下奖项颁发荣誉证书与奖杯：
　　最佳婚纱设计奖
　　最佳礼服设计奖
　　最佳童装设计奖
　　十佳设计师奖（十名）
　　所有获奖者除上述奖项外，还将获得“赛事奖项设置”中明确列出的核心权益，包括但不限于创业扶持、媒体曝光、商业资源对接、实习就业通道等。
　　The following awards will be presented with an Honorary Certificate and a Trophy:
　　Best Wedding Dress Design Award
　　Best Eveningwear/Gown Design Award
　　Best Children's Wear Design Award
　　Top Ten Designer Award(ten recipients)
　　In addition to the above awards,all winners will also receive the core benefits explicitly listed in the"Competition Award Structure,"including but not limited to entrepreneurial support,media exposure,commercial resource connections,internship and employment pathways,etc.Let me know if you need further adjustments or additional translations.
　　03.其他获奖福利
　　Other Award Benefits
　　职业发展：前三名获奖者可优先获得The Atelier及同级时尚企业的实习与全职录用机会。
　　作品商业转化：获奖作品有机会被选入The Atelier及同级时尚企业零售渠道，实现从设计到市场的直接落地。
　　国际秀场展示：获奖作品有机会被获选参与在2027年度The Atelier品牌发布秀中正式亮相。
　　商业资源赋能：表现优异的设计师将有机会获得，产业扶持政策，推动设计品牌落地发展。（需与静安政府最终沟通）
　　综合排名前40的获胜者，可直接免除参加“The Atelier国际幕后造星计划”后续英国站赛事的报名费用，获得直通国际竞赛平台的展现机会。
　　Career Development:The top three winners will receive priority consideration for internship and full-time employment opportunities at The Atelier and peer-level fashion enterprises.
　　Commercial Translation of Works:Winning designs may be selected for retail channels of The Atelier and peer-level fashion enterprises,enabling direct realization from design to market.
　　International Runway Showcase:Winning works may be selected to be officially featured in The Atelier's 2027 brand collection launch show.
　　Commercial Resource Empowerment:Outstanding designers will have the opportunity to receive industry support policies to facilitate the development and launch of their design brands(subject to final consultation with the Jing'an District Government).
　　Top 40 Finalists:The top 40 winners will be eligible for a direct waiver of the registration fee for the subsequent UK leg of"The Atelier International Behind-the-Scenes Star-Making Plan,"gaining a direct pathway to showcase their talent on an international competition platform.
　　Submission
　　Method
　　投稿方式
　　邮箱投递并添加微信客服，备注选手信息
　　You need to submit via email,add our WeChat customer service,and include a note with the contestant's information.
　　邮箱/Email：yesfashionteam@163.com
　　小程序/Mini Program
　　修改于2026年4月7日

　　2026国际新锐设计师造星大赛

  https://mp.weixin.qq.com/s/iT6qvETU4AhRNU-kRwssPA