吉“羊”荟萃，全球吉庆生肖设计大赛终审会圆满收官
2026年8月22日，全球吉庆生肖设计大赛（丁未羊年）终审会在北京市海外文化交流中心文化空间举办。
On August 22,2026,the final review of the Global Zodiac Design Competition(The Year of the Goat)was held at the Cultural Space of the Beijing Overseas Cultural Exchange Center.
全球吉庆生肖设计大赛（丁未羊年）自2026年5月25日启动征稿以来，共收到来自全球的生肖设计作品4354件。其中，平面设计单元作品1639件，AI设计单元作品2189件，产品设计单元作品470件，优秀文创设计单元作品56件。来自美国、法国、加拿大、比利时、哈萨克斯坦、白俄罗斯、伊朗、土耳其、日本等9个国家的设计师向大赛提交参赛作品。经过初审、复审，共有1037件作品入围终审。
Since the call for entries for the Global Zodiac Design Competition(The Year of the Goat)opened on May 25,2026,the competition has received a total of 4,354 zodiac-themed design works from around the world.These included 1,639 works in the Graphic Design category,2,189 in the AI Design category,470 in the Product Design category,and 56 in the Outstanding Cultural and Creative Product category.Designers from nine countries—the United States,France,Canada,Belgium,Kazakhstan,Belarus,Iran,Türkiye,and Japan—submitted their works to the competition.Following the preliminary and second-round reviews,1,037 works advanced to the final review.
终审现场
Final Review in Progress
本届大赛终审评委由8位专家组成：清华大学首批文科资深教授、清华大学美术学院责任教授、博士生导师柳冠中，中央美术学院美术馆馆长、教授、北京理工大学设计与艺术学院院长靳军，四川美术学院设计学院院长、博士、教授、硕博研究生导师吕曦，天津美术学院设计艺术学院院长、教授、硕士研究生导师高山，中央美术学院设计学院副院长、博士生导师、教授林存真，中央美术学院教授、中国艺术信息网总顾问王其钧，北京工业大学艺术设计学院副教授、hofo联合创始人枣林以及北京理工大学设计与艺术学院副教授、中关村工业设计产业协会秘书长谢勇。评委们从主题文化内涵、创意创新力、产品转化力、国际传播力、设计表现力五个维度，对入围作品展开评审与投票，最终97件获奖作品脱颖而出。
The final judging panel consisted of eight experts:Liu Guanzhong,one of Tsinghua University's first group of Senior Professors of Liberal Arts,Chair Professor at the Academy of Arts&Design,Tsinghua University,and doctoral supervisor;Jin Jun,Director of the CAFA Art Museum,professor,and Dean of the School of Design and Arts at Beijing Institute of Technology;LüXi,Dean of the School of Design at Sichuan Fine Arts Institute,professor,and supervisor of master's and doctoral students;Gao Shan,Dean of the School of Design and Art at Tianjin Academy of Fine Arts,professor,and master's supervisor;Lin Cunzhen,Vice Dean of the School of Design at the Central Academy of Fine Arts,professor,and doctoral supervisor;Wang Qijun,professor at the Central Academy of Fine Arts and Chief Consultant of the China Art Information Network;Zao Lin,Associate Professor at the College of Art and Design,Beijing University of Technology,and co-founder of hofo;and Xie Yong,Associate Professor at the School of Design and Arts,Beijing Institute of Technology,and Secretary-General of the Zhongguancun Industrial Design Industry Association.The judges evaluated and voted on the shortlisted works across five dimensions:cultural relevance to the theme,creativity and innovation,potential for product development,international communication potential,and design expression.Following the final review,97 works were selected as award-winning entries.
终审评委团评审入围作品
Final Judging Panel Reviews the Shortlisted Works
评委们表示，今年参赛作品既有对传统文化的深度挖掘，也有潮玩时尚的现代表达，风格多元、题材丰富。特别是部分数字媒体类作品，借助全新媒介与传播形式，为生肖IP打造出了更丰富的视觉形象与体验方式，助力中国生肖文化走向世界，海外创作者也带来了别样视角下的生肖文化演绎，期待未来能看到更多的海外优秀作品。
The judges noted that this year's entries demonstrated both an in-depth exploration of traditional culture and contemporary expressions inspired by trendy collectibles and modern design,featuring diverse styles and a wide range of themes.In particular,some digital media works employed new media and forms of communication to create richer visual identities and more engaging experiences for zodiac-related IP,helping bring Chinese zodiac culture to global audiences.International creators also brought fresh interpretations of zodiac culture from different cultural perspectives,and the judges expressed their hope to see more outstanding works from overseas participants in the future.
自2014年创办以来，全球吉庆生肖设计大赛已连续举办十三届，累计征集参赛作品44,828件，其中742件优秀作品获奖，并在全球22个国家和地区成功举办54场海外巡展，足迹遍布六大洲。2026年下半年，全球吉庆生肖设计大赛（丁未羊年）成果展及全球巡展等系列活动即将陆续开启，羊年大赛获奖作品也将于2027年春节期间随“欢乐春节”活动走出国门、走向世界，向全球观众展示中国生肖文化的独特魅力，敬请关注！
Since its inception in 2014,the Global Zodiac Design Competition has been held for 13 consecutive editions,receiving a total of 44,828 entries,of which 742 outstanding works have received awards.The competition has also staged 54 overseas touring exhibitions across 22 countries and regions,reaching audiences on six continents.In the second half of 2026,a series of activities,including an exhibition of award-winning works from the Global Zodiac Design Competition(The Year of the Goat)and global touring exhibitions,will be launched in succession.During the 2027 Spring Festival,award-winning works from the Year of the Goat competition will also travel overseas as part of the Happy Chinese New Year celebrations,presenting the unique charm of Chinese zodiac culture to audiences around the world.Stay tuned!
作品展示详见（复制以下链接进浏览器查看）：
https://mp.weixin.qq.com/s/d-gMCQXGwQ46XOjlTjnGWw
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